Mana Yerbamate
Date
5th July 2025
Client
Mana Yerbamate
Category
Ecommerce Website
Website
Project Overview.
Manayerba Mate is an e-commerce brand built around the culture and lifestyle of Yerba Mate, offering premium blends and accessories. They wanted an online store that goes beyond simple shopping — one that feels immersive, engaging, and playful. Unlike typical e-commerce clients, they requested rich visuals, interactive graphics, and even gamified elements like a footer puzzle game to reflect their creative, community-driven brand identity.
Process & Challange
1. Discovery & Conceptualization
Understood the brand’s philosophy: Yerba Mate is not just a drink — it’s a ritual, lifestyle, and social experience.
The client wanted to communicate this lifestyle visually, not just through product listings.
Planned an e-commerce design that is graphic-heavy, interactive, and experiential.
2. Design & User Experience
Designed with a visual storytelling approach, using bold graphics, earthy yet vibrant colors, and lifestyle imagery.
Enhanced category and product pages with custom illustrations and graphic banners instead of plain grids.
Integrated storytelling elements across the homepage, banners, and product sections to build emotional connection.
Added gamification to the footer (a mini puzzle game), making the site more memorable and fun for users.
3. Development & Functionality
Built a full-fledged e-commerce platform with shopping cart, checkout, and payment integration.
Optimized graphics and animations so the site remains fast and responsive despite being design-heavy.
Integrated puzzle mechanics in the footer area as a unique client request — making the site playful while still professional.
Ensured multi-language support (including English) to cater to global customers.
Summary
The Manayerba Mate e-commerce platform is more than just an online store — it’s an immersive brand experience. With bold graphics, storytelling visuals, and unique gamification like a footer puzzle, the site reflects the brand’s creativity and lifestyle values. Despite the challenges of performance and custom interactivity, we delivered a smooth, responsive, and engaging shopping experience that sets the brand apart from typical e-commerce websites.